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You just launched an amazing video marketing campaign. The production quality is high, the story resonates with your audience, and the call to action is clear. But now what? How do you know if all that hard work actually paid off?
This is where tracking the right video marketing KPI comes in. Knowing which metrics to monitor will help you measure the success and impact of your campaign. In this article, we'll break down the KPIs (key performance indicators) you need to have on your radar.
As a video production and marketing agency, we've discovered these are the KPIs that give the best snapshot of how well your videos are performing. Let’s take a look!
What are KPIs?
Let’s begin with the basics. KPIs, or key performance indicators, are metrics used to measure the success of your video marketing campaigns. Rather than vanity metrics like views or likes, KPIs give you actionable insights into how your videos are performing.
Some important KPIs to track include:
Clicks: How many times viewers click on your video or links within it. More clicks usually mean higher engagement and interest.
Calls: The number of phone calls your business receives after viewers watch your video. Calls show viewers are seriously interested in your product or service.
Signups: How many viewers submit their contact info, including email addresses and phone numbers. More signups mean your video is resonating and capturing leads.
Impressions: The number of times your video is displayed. High impressions increase brand awareness and introduce more people to your business.
Tracking the right KPI for your video goals will show you if your content is attracting, nurturing, or converting viewers. Focus on metrics that match where your audience is in the marketing funnel. Measure, optimize, and make data-driven decisions to improve your video marketing results.
Regen Pro specializes in video production and marketing, and we want to help your business get the most out of your digital efforts. We help brands leverage the power of video to achieve their business goals through engaging content and strategic distribution.
Define Your Video Marketing Goals
The key to tracking your video marketing success is setting crystal-clear goals. Ask yourself: What do you want to achieve? Do you want to:
Raise brand awareness- Educate your audience
- Generate more leads
- Increase sales
As a video production company, Regen Pro creates videos for every stage of the marketing funnel, from social media clips to long-form YouTube content.
We know that without defined goals, you may not be on the right path to achieving success. Once you determine your goals, choose metrics that matter. Views and likes are vanity metrics that won't show ROI. Instead, focus on:
Clicks: How many people click links in your video to visit your site? High click-through rates show strong interest.
Calls: How many people call after watching your video? This proves your content spurred them into action.
Signups: How many viewers signed up for your email list or subscribed to your channel? Capture more leads and build your audience.
Sales: The ultimate goal—how much revenue did your video generate? Track sales to see your video's direct impact on your bottom line.
When you define clear goals and pick the right KPI to measure them, you'll gain valuable insights into what's working and how you can improve your video marketing strategy. Partnering with a video production agency like Regen Pro, which has expertise in metrics-driven video content, is key to success.
Top KPIs for Analytics
When it comes to measuring the success of your video marketing efforts, don’t rely on vanity metrics alone. Focus on key performance indicators (KPIs) that truly represent how your videos are influencing your audience and driving business goals.
For attracting new viewers, track views and unique users. Views count how many times your video was played, while unique users measure distinct individuals watching. High numbers here mean you’re reaching a wide audience and introducing them to your brand.
To nurture leads and boost sales, monitor clicks, calls, and signups. Clicks show viewers are engaged enough to visit your site; calls demonstrate high interest from audiences who phone your company; and signups indicate viewers want to connect for more info.
At Regen Pro, we produce video content tailored to your goals and track the metrics that matter most. Our team will work with you to determine the key KPIs for your campaign and create videos that deliver real results. Leverage our expertise to build a data-driven video strategy focused on driving your business forward.
Choose the Right KPI for Your Goals
To attract new prospects, focus on views, impressions, and unique users. These metrics show how many people are seeing your content for the first time. The more people discover your brand, the better.
The important part is to focus on KPIs that align with your goals. While looking at all insights is helpful, it can be overwhelming and may not help you narrow down. For example, if you’re lacking in email signups and wondering why customers aren’t filling out forms, you can make changes and use the signup KPI to track data on what works.
At Regen Pro, we produce videos tailored to your marketing objectives. Whether you want to increase brand awareness or boost sales, we'll create custom content that delivers measurable results. Our experienced team knows how to leverage video to achieve your business goals.
Let us help you choose the right KPI to gauge your video marketing success. Contact us today for a free consultation!
Track and Optimize Your Videos
Once your video is live, the real work begins. Monitoring how your video performs is crucial to optimizing future content and achieving your goals. Focus on the key performance indicators (KPIs) that align with your video's purpose.
For brand awareness videos, track views and impressions. High view counts show your video is reaching a wide audience, while impressions indicate how many people have been exposed to your brand. Compare these numbers to your typical social media engagement to determine if your video is attracting more interest.
If your goal is lead generation, monitor signups, clicks, and calls. More signups, clicks to your site or product page, and inbound calls demonstrate your video is resonating with viewers and driving conversions.
To boost customer retention, check favorability and shares. Favorability lift shows your brand associations are improving, and more shares indicate your video is valuable to existing customers.
Review your KPI regularly and make changes to optimize your future videos. You might tweak your content, thumbnail, title, or targeting based on performance data. The more you track and optimize, the better you'll get at creating videos that achieve your business goals.
With experience producing high-performing videos for brands, Regen Pro is a leading brand in developing video content that delivers results. We work closely with clients to understand their goals and create custom videos to meet their needs. If you want to leverage video to reach your key milestones, contact us today.
Work with RegenPro to Drive Revenue with KPIs
Don't let your video marketing efforts go to waste. Take the time to set goals, define your target KPI, analyze your metrics, and course-correct when needed. This will ensure your videos are driving real business results. That's what great marketing is all about.
Let us help you develop a winning video strategy tailored to your business goals. With professional video production and optimization best practices, we'll make sure your videos are engaging audiences and converting prospects. Reach out today and start amplifying your message through the power of sight, sound, and motion.