What is an Explainer Video (And Why You Need One)
Companies rely on explainer videos to introduce their products, services, or brands quickly and effectively in our fast-paced digital world of fleeting attention spans. These short, engaging videos pack a powerful punch, simplifying complex concepts and driving customer interest.
Here's a quick definition:
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Explainer Video: A concise marketing or sales video that explains your company's value proposition in a visually captivating and easily digestible format.
Benefits of Using Explainer Videos
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Boost Website Engagement: People prefer watching videos over reading lengthy text blocks. Explainer videos increase dwell time and encourage exploration of your site.
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Higher Conversion Rates: Videos make abstract concepts tangible, helping viewers visualize how your offerings solve their problems, ultimately leading to more sales.
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Improved SEO: Search engines favor websites with video content, boosting your visibility in search results.
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Brand Storytelling: Explainer videos showcase your unique personality and values, forging stronger customer connections.
Key Ingredients of a Top-Notch Explainer Video
Let's break down the essential components:
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Short and Sweet: The ideal length is 1-2 minutes. Keep it focused on one core message.
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Problem-Solution Focus: Clearly outline your target audience's pain point and how you provide the answer.
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Powerful Call to Action: Guide viewers toward the next step (demo request, free trial, purchase, etc.)
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Brand Alignment: Match your video style (animation, live-action) and tone to your company's identity.
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High-Quality Production: Professionalism instills trust. Invest in polished visuals and sound.
The Secret Formula for Explainer Video Success
The best explainer videos nail these key questions:
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Problem (What): What is the customer's biggest pain point?
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Solution (How): How does your product/service solve this problem in a unique way?
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Impact (Why): Why should the audience choose you over competitors? Emphasize the transformative benefits they'll experience.
Choosing the Ideal Explainer Video Style
Let's explore popular styles to find the perfect fit for your message:
Animated Explainer Videos
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Infographic Style: Leverages graphs, icons, and animations to present information dynamically.
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Character-Driven: Employs relatable characters to walk viewers through a relatable scenario, ideal for humanizing your offering.
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Motion Graphics: Stunning visuals and 3D animations tell your brand story through symbolism.
Live-Action Explainer Videos
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Spokesperson/Founder Story: Builds credibility and trust through a passionate presentation by a key figure in your company.
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Product Demonstration: Showcases how your product works in real-life scenarios.
Crowdfunding Explainer Videos
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Hybrid (Animation + Live-Action): Weaves in a compelling narrative that explains your project and inspires investment.
Steps For Creating Your Explainer Video
1. Pre-Production
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Concept Development: Brainstorm creative storylines around your core message.
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Scriptwriting: Craft a punchy, conversational script that follows the Problem-Solution-Impact structure.
2. Production
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Animation: Collaborate with illustrators and animators to bring your visuals to life.
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Live-Action Filming: Hire a production team, scout locations, and shoot high-quality footage.
3. Post-Production
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Editing: Cut footage, add transitions, and refine the video's pacing.
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Voiceover: Record a clear, engaging voiceover that complements your visuals.
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Music and Sound Effects: Enhance the emotional impact with a well-chosen soundtrack.
SEO Optimization Tips
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Keyword Research: Use tools like Google Keyword Planner to target relevant search terms.
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Title and Description: Clearly explain your video's content using keywords.
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Transcripts and Captions: Make your video accessible to a broader audience and boost searchability.
Need Assistance? RegenPro is Here to Help!
Creating a killer explainer video takes expertise. RegenPro’s team of video production experts will handle everything from scripting to animation or live-action filming, ensuring your final product exceeds expectations.
Get in touch for a free consultation!