What is a Video Series in Brand Marketing?
A video marketing series entails creating a sequence of videos aimed at making a connection with your audience, growing brand awareness, and showing your expertise in the services you are providing. This marketing approach is all-inclusive and accessible to businesses of all sizes. They are also a great way to showcase your products in a method that is easy for people to understand and that catches your audience’s attention.
How a Video Series can Help Your Company
Utilizing videos in your marketing has numerous advantages. They help you grab the viewer's attention and stand out from your competitors. However, the true potential comes from creating a cohesive video series rather than just one video.
With the right support and planning, you can create a video series that will help you connect to a broader audience base and increase viewer engagement in your videos.
Captivates Your Audience’s Attention
A video series is a great way to catch your audience’s attention, unlike any other medium. It helps draw your viewers in and create anticipation for your next video.
People also feel a personal connection to your brand when they watch a video about it. They can hear about your passion and more about why they should trust your company. Through compelling storytelling and engaging content, a well-executed video series retains your audience’s attention.
Increase Your Following
When creating a video series, you can grow your audience by drawing in new people. Videos are one of the easiest forms of marketing for people to share, allowing you to reach new people with your video series.
Also, you can establish a regular audience for your product or services with a video series. A key to creating a regular audience and drawing in the most people is a consistent stream of videos being published, and a video series will help you do this.
Simplify Complex Topics
Video series also help people better understand the concepts you are explaining. It gives the information in a way that is easy to understand and breaks down the complex topics that individuals may struggle to grasp. Each video in your series can cover another topic, making it less overwhelming for your viewer.
Build Brand Recognition and Identity
Video series are a great way to let people know more about your brand. It creates a story around your brand, so people feel connected with the company. As you create videos, you will also build an identity for your brand. If they have a connection to your brand, when they need the service, you will be the first to come to their mind.
Build Trust with Your Expertise
Through a video series, you can also gain your view’s trust. You are showing your viewers that you have knowledge on the topic and leave them wanting to continue to learn from you. They are learning from an expert in the field which helps them build trust in the company.
How to Create a Video Series
When developing a video series, it is important to break the process down into manageable parts. This makes the process less overwhelming and ensures you cover all aspects necessary for a successful series.
1. Framework and Idea
Before you can begin your video series, you first need to come up with a concept. One of the most important aspects of creating a video series is consistency. It is important to create a certain format of video in the beginning and then follow that style throughout all your videos. There are many different styles you can choose from.
Examples of video formats:
Tutorials
Animation Videos
Weekly Vlogs
Testimonials
Talk Show Style Videos
There are endless opportunities when it comes to video series. The most important part is to pick one type and continue with it. The best option will vary depending on your company and your company’s goals.
2. Style and Approach
When creating a video series, it is important to create a style for your videos to make your videos look more cohesive. This creates a professional and unified look when someone is scrolling through your videos. It also makes it easier for your audience to follow your video series.
3. Themes and Visuals
There should be one common theme that all your videos are working toward. This creates a storyline for your viewers to follow throughout your videos. Furthermore, there should also be one concept that each video follows to help the video flow and create consistency.
The theme you are following should be something that you are passionate about and want to teach your audience so they can see your passion in the video. As people connect with your brand, they will be left wanting more and awaiting your next video to see what else you’ll share.
4. Guest Appearances
Having guests in your video is a great way to reach more views. It adds another layer to your video and allows for another person to share their knowledge in your video. You can reach out to people of interest to see if they would be willing to participate in your video series.
5. Prelaunch and Promotion of Your Series
The promotion of your series is one of the most important aspects because it gets your audience excited about your series and they will anticipate what is to come. During your prelaunch, consider marketing in different ways to build up excitement for your video series.
Examples of prelaunch strategies for your video series include paid ads, social media, and email announcements. Additionally, offering teasers of your upcoming series can generate eagerness among your audience.
Regen Pro is Here to Help You Launch Your Video Series and Increase Your Audience Reach
Do you own a business and are looking to grow your audience? Regen Pro is here to help! We know that planning for a video series can feel like an overwhelming task. With our assistance, we can provide the necessary knowledge and support to create a successful video series.
It’s important to create the right video series for your company. With us, you can develop videos that will reach your target audience, gain more engagement from your current audience, and most importantly, grow your company. Don’t wait! Contact our team at Regen Pro today to create your first video series!